What Is Search Engine Optimization

What is seo

Search engine optimization typically refers to both of page and on page techniques and methodologies that are used to enhance or improve overall traffic to a particular website. Visit this site for a deeper definition on SEO.

Techniques of seo

There exist two main types Of Seo which include:

  • White hat techniques- this entails enhancing a website`s traffic with regards to the rules and the regulations offered by a search engine. The prime emphasis is placed on the user rather than the search engine based on white hat practices. The search engine will therefore index content that is relevant to the user and their particular search words and phrases. Examples of white hat techniques include: back linking, link building, evaluation of keywords and creating content with emphasis on users. Go online here for further insight on white hat techniques.
  • Black hat techniques-this are also referred to as unethical SEO practices meant to increase search engine rankings. Although these techniques might enhance search rankings, they entail stringent punishments and even site defacement if discovered. Some of the black hat techniques include Keyword stuffing, spamming and invisible text.

Types of seo

Some of the on page and of page optimization techniques might include:

1) Create a sitemap-a sitemap is pathway that directs the search engine such that it can scan your site swiftly and place more of awesome content on the search results page. Indexing programs evaluate new websites and subsequently adds them to the search results with regards to user queries.

2) Create awesome and contemporary content- posting awesome and attention riveting content will help garner significant number of visitors hence enhancing your traffic. You want to adorn your content with appropriate images and linguistic strategies to capture the attention of visitors.

3) Proper keyword positioning- there is a rather common misconception that keywords don’t play a major role in search rankings and SEO. This is false, some search engine are known to can punish a site that misuses its keywords.

 

 

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