Bad Search Engine Optimization can Destroy Your Website

Search engine optimization can send you a load of free traffic, but if it is not done correctly, it could end up destroying your website. As such, you need to educate yourself, and have a basic idea of what to ask the SEO company you want to employ.

Most People approaching a search engine optimization company are completely oblivious to the dangers of "bad SEO". All they care about is the number of free visitors they hope to attract to their websites. As such, they are completely at the mercy of the people they choose to work with. Unfortunately, a multitude of unscrupulous, uneducated and incompetent service providers are standing ready to take your hard earned cash, regardless of whether their optimization results will stand the test of time.

"Bad SEO" refers to techniques going against Google's rules. These include massive link building campaigns using automated means, and indiscriminate link building . In fact, Google already decided to penalize webmasters for "low quality backlinks" some time ago. At the time, many companies who engaged in bad optimization practices ended up sending out thousands of emails asking people to remove links. 

Unfortunately, penalizing you in terms of search results placement is not the worst that can happen. Many webmasters have, over the years, found their websites de-indexed, and suffered substantial financial losses. In fact, many of them who chose to rely solely on search engine traffic, lost all of their income overnight when their websites suddenly "died". 

Bad optimization practices tend to produce results for a while, but once Google figures out how those results were achieved, the punishment is usually swift and severe. Unfortunately, by the time the problems arrive, your unscrupulous SEO providers will be long gone, and you will face the consequences alone.

As such, you need to do some reading on the subject before you interview any search engine optimization company. Familiarize yourself with some of the basic concepts such as on-page and off-page SEO, and what constitutes "bad SEO". When you do the interview, ask about their methods. From Google's point of view, the generation of links pointing back to your website has to be natural, and whoever works for you to accelerate your backlink profile will have to take a number of factors into account - including the type of website, the type of industry, the content on the website, the number of people searching online for websites similar to yours, etc.

What you may also want to keep in mind is that Google is paying more and more attention to your website itself. As such, you may want to ask about their techniques for on-page optimization as well. 

At the end of the day, search engine optimization can bring you a lot of new customers. Since these people are already looking for whatever you offer, these are high quality prospects. However, if you don't do it "by the book", so to speak, your website can disappear from the search engine results completely - forever.

How You Can Get Started in Web Development

Are you a beginner or seasoned web developer? Web development is not easy especially for a newbie. Fortunately, you can visit this site and read more about web development. Today, we want to share simple but helpful tips that will help you to get started in web development.

Learn the basics

Any other tip we are going to share with you does not make sense if you do not know the basics of web development. If you find it hard understanding concepts to do with programming and designing, you can read more getting started guides from this site. You can use a few topics to familiarize yourself with web development.

Learn how you can design a good website

To become a successful web developer, you must have a good understanding about designing. You have to learn how designers think.


Before you consider the idea of creating a website, you have to do a lot of research. We have many sources of information including online libraries that you can use to inspire yourself. In other words, great ideas simply involve building on what others have discovered.

Familiarize yourself with a few concepts in engineering

Creating digital products, is not all only about coding and designing but also involves basic organizational skills. The basic skills in engineering will help you in formulating, documenting and maintaining your project.

Find a programming friendly text editor

Editing takes a lot of time. Therefore, you need to choose a friendly one so that you can make the whole thing simple. While choosing the editing tool, go for something that suits your needs.

In conclusion, you cannot wake up one morning and decide that you want to come up with a good web site. There are important things you have to do before becoming a great developer. You can visit this site more frequently to get information on web designing.


4 Simple Online Marketing Strategies for your Business

If you are a business owner but you are not using online marketing, you are leaving a lot of money on the table. Most people had committed to using online marketing as their source of traffic, as it is a lot cheaper, less hassle, and faster than conventional offline marketing. Without proper knowledge and strategy plan, however, can lead to your loss. That is why it is crucial for you to understand the essence of online marketing first.

The first step of online marketing it to build your own website. There are many tutorials online on how to build your own website. You can visit this site to learn more. If you are not a tech-savvy person, you can also hire a professional website designer. Then, you need to determine a particular strategy for your website. Here are four simple strategies to get you started.

1. SEO
SEO stands for "Search Engine Optimization" and it is the process of getting free and organic traffic from search engines by optimizing your website. SEO is complex and harder to master, but once you get the hang of it, traffic is not a problem for your site. Read more about it from our site by clicking here.

2. Social Media Marketing
This marketing strategy is useful for strengthening your current customer base and influence them into buying your product. Social networking sites like Facebook, Twitter, and Instagram can keep your customers informed about your business events, promotions, etc. It is also an important source of getting feedback about your services or products.

3. Email Marketing
Email marketing involves getting your website's visitors to give you their email address. Normally you have to provide them with an incentive to do so, like a free report or trial. Once you have their email, you can keep marketing to them with an autoresponder. This strategy is good as you don't have to depend on other platforms.

4. Online advertising
This strategy is fast but also risky to carry out. It involves placing advertisements on other sites and major search engine. It can be time-consuming at first as you need to constantly test and monitor the ads for the best result.
These are the basic of online marketing strategies for your websites. If you wish to learn more, click here.

Google Adwords – Reach Your Audience

As you may already know, Google AdWords are not only ads that appear after introducing Keywords in the most popular search engine, it is a whole ecosystem that span online properties and a diverse variety of media. Based on a set of keywords, you can bid for your products or services to appear in different targeted outlets, I will mention where your ads can appear next:

  1. Display Network of Google AdwordsYou will be able to appear in more than 1,000,000 placements. Some examples of this are: Google Maps, Google Finance, Blogger, YouTube, Gmail, Apps, and Videos.
  2. Search NetworkGoogle Search, Google Maps, Shopping, Groups, Search Partners (who own digital assets Google doesn't own.) This is the hammer in Google's arsenal since most of its revenue come from it and it is considered as the core of its business. The Search Network is considered as an effective medium for advertisers and many small, medium and large businesses depend upon it to make great profits, day in and out.
  3. Video YouTube and Google Video Network. It is a category on its own since Video has exploded in the last few years and it is the preferred way for a new generation to consume information and entertainment, if given a choice.
  4. Search Network with display select This Google Adwords option is a mixture of using both the Display Network along with the search network. The result of this is reach in selected sites and digital venues and assets such as: Videos, Gmail, Google Finance, YouTube, Blogger, Apps, and Google Maps.

As you can see, there is a healthy amount of choice when it comes to reaching your audience with Google Adwords, which can be local, national or global. It is of the utmost importance to remember campaigns should be part of a value chain where your audience receives exactly what they are looking for. In the short and long run this will lead to more sales, repeat sales, and of course, satisfied customers.


Why your Website Pages Need SEO Services

Search Engine Optimization (SEO) services play a big role in the success of online businesses. As a website owner you need to ensure that your web pages and contents are well optimized for higher ranking on search engine programs like Google, Yahoo Search and Bing. If you do not put enough effort on optimizing the websites, then your clients and other internet users will not reach your services with ease. SEO (click here to read more) can help your website appear among the top pages of Google or any other search program if you hire the right SEO company for the job.

So how does Search Engine Optimization work? Well, the first and most important part of SEO is choosing the right keywords for your target market. Many people browsing the internet search for specific keywords. For example, a person looking for a local teaching job in LA will type in words and phrases on the search engines such as teachers’ salaries or teaching opportunities in Los Angeles. It is up to you to ensure that your web content contain these keywords and key phrases. If well optimized with such words, your website content will be among the first ones to appear on the search directory for a potential client to click on. SEO programs can also help bring more back-links to your web pages (read more here). As a website owner, you will be significantly counting on the internet links that connect back web users to your website pages as a perfect way of improving on sales and online followers. These links can come from social media platforms such as Facebook and Twitter or from other websites. Effective SEO strategies (Click here to read more) will help you get more link-backs to your website pages by submitting your content to thousands of online social platforms and directories. It is a marketing strategy that will greatly improve on the visibility of your online company.

Lastly, effective SEO strategies will help you get content that comply with the latest Google algorithms (click here to learn more) for website ranking. This will ensure that the content you upload on your web pages is friendly to new Google packages for great results in terms of sales and customer feedback.

Tips on How to Use Social Media for Effective Marketing

Social media marketing has become very prominent. However, its success is subject to some tips, which are universal. In this article, we are going to look at some of the top tips that will help you as a market targeting the social media as your platform.

1. Content

Consistence always reigns online marketing platforms. When it comes to social media, content is all it takes. Offer valuable and ideal information that your target audience will find attractive. Content can be implemented and presented in terms of social media images, info graphics, videos and classical text content. You can use the a “visit this site” in your classical text to send your audience to your website which has images and videos in case you do not want to include them in your text

2. Brand image

Having a brand image is one thing, but consistence is the other key tip with social media that you must master. When you tell your visitor “click here” in your text, ensure that they always find the same logo they found the other day. Your brand should not keep changing because people will think your brand is unstable.

3. links

While using social media as your marketing strategy ensure that, your business relies on original content and uniqueness. This will earn you devoted followers. Links to great outside articles will make you have a lot of important content to share. Do not be afraid linking to great valuable content. In your texts or below your images you can use a “go online” link that will provide resourceful information to your devoted followers.


This is a very important tool when it comes to social media marketing. It is a platform to share vast information and daily updates with your content reader. Readers are just like alcoholics. They must read and read a lot just like alcoholics must drink and drink a lot. You will only keep your followers when you supply content

Track your competitors

Keep an eye on your competitors. By doing this, you will get a valuable keyword for research; get valuable industry related links alongside insight. One thing you should not be afraid of doing is copying. When you see any person using a strategy that is working, copy it and do it better.

Track your success

It is not advisable to put more effort in social media marketing when it is not working. Google analytics is one tool that will help you trace the impact of your strategy. If it is not working, abandon all your current techniques and adopted new ones.

Search Engine Marketing – Tips and Techniques to Prepare You for 2016

Search engine marketing has seen a lot of changes in 2014 and 2015 – Google has clamped down on a lot of the websites that did SEO “the easy way”, i.e. getting a lot of backlinks from every resource possible and increasing their rankings sky high even though the content may have been pure garbage.

This year, we’ve been told what to expect and how to behave if we want our pages at the top of Google and Bing’s SERPs – no more black hat techniques, no more link spamming or paying for posts on other blogs. That’s a tough one for a lot of SEO experts and Internet marketers, but the good news is that if you’re doing everything the right way, you can expect your site to continue rising through the ranks without trouble.

2015 isn’t over yet, but you need to prepare for 2016 already – here are a few things to consider and remember when preparing your SEM campaigns and your website for the future.

Diversify your content

Content quality is a must, but content diversity is also important, even more so in 2016. Images, video and podcasts are taking over the Internet by storm, and most of the time people actually prefer them to the plain old written word. That’s not to say you shouldn’t use text articles – you definitely need to do it, but at the same time it’s a good idea to create audiovisual content that can be posted on social networks, as well as your own blogs to drive traffic and conversions.

You can read more here, but suffice to say that Imgur, Pinterest, Instagram, and almost half of Reddit are picture sharing websites and they’re extremely popular with users, while YouTube is quickly becoming the first go-to website (instead of Google) for the majority of topics – this is why you have to be there, as well.

Focus on mobile

Mobile users are basically exploding in numbers – these days, it’s more likely to see traffic coming from a mobile device than from a desktop, and that is not something you should take lightly. You need to have a mobile-ready website and optimize the content for mobile consumption. That means optimized (compressed or smaller) images, fewer fancy effects and popups, a clearly defined navigation that works flawlessly, and more. You can visit this site for more information – keep in mind that Google has separate SERPs for mobile and desktop, and they consider every little thing when it comes to ranking on the former.

For marketers, mobile SEM is a gold mine – it’s relatively easier to rank on the front pages of Google and Bing with a well optimized website, and traffic from mobile ad platforms is dirt cheap even for traditionally expensive topics, so make your landing pages mobile friendly and run the traffic through test funnels to find what works best – rest assured you will be rewarded for that in 2016.

Only get natural backlinks

Backlinks may not be as important as they once were, since Google is now paying more attention to other factors, but it’s still the bread and butter for marketers who want to rank on the first page. The key thing to remember is that if you’re doing SEO for the long term, you need to get only natural backlinks.

This means posting original and quality content that can be shared on social networks and other websites, as well as guest posting on other blogs – these are the two techniques that are guaranteed to work today and in the future, everything else is quite risky. Click here to read more about backlinks and remember to study the best techniques for getting links that will stick and which will not negatively affect your site.

You may know already that Google has become very strict when it comes to using keywords as the anchor text, and they know how to detect them. You need to get backlinks the way they are naturally made – usually it’s a simple full link or general keywords like “click here”, “check it out”, “see it here”, “here it is” and others. Sure, you can include one or two anchor text keywords, but overall they'll need to be very diluted.

Participate in social media

By now, everyone agrees that social media websites play an important role in getting to rank in the SERPs, the main question is how to use those sites for the best results. I can tell you one thing that will work for sure – keep active accounts on all popular websites, comment often and with quality content, and post links sparsely. With time, accounts become old and trusted, and you can avoid the various filters they have in place, as well as get more upvotes for what you post.

Buying traffic directly from these sites is also a great idea – compared to PPC traffic on Google and Bing, ads on Facebook, Reddit and other sites are practically dirt cheap, and they often convert very well if you’ve got the right landing pages. Read more about it here.

Learn to use Google Analytics

Google Analytics has become a powerhouse of analytics – you can now track a whole lot more than just the traffic to your site, its origins and the bounce rate. If you’re doing SEM long term, it is vital to learn to use the power of this free tool to your advantage. Learn how to use the various filters, conversion trackers, demographics of your visitors, and everything else – the data you can gather can be invaluable. In fact, Google is already using it for their services and for deciding the rankings of various pages, so why shouldn’t you?

This is only a part of what to prepare for in 2016, but it’s the most important part. “Mobile, Social, Natural” – this is what your websites must be, so get busy right now and you can expect a nice payoff in the future.

What Is Search Engine Optimization

What is seo

Search engine optimization typically refers to both of page and on page techniques and methodologies that are used to enhance or improve overall traffic to a particular website. Visit this site for a deeper definition on SEO.

Techniques of seo

There exist two main types Of Seo which include:

  • White hat techniques- this entails enhancing a website`s traffic with regards to the rules and the regulations offered by a search engine. The prime emphasis is placed on the user rather than the search engine based on white hat practices. The search engine will therefore index content that is relevant to the user and their particular search words and phrases. Examples of white hat techniques include: back linking, link building, evaluation of keywords and creating content with emphasis on users. Go online here for further insight on white hat techniques.
  • Black hat techniques-this are also referred to as unethical SEO practices meant to increase search engine rankings. Although these techniques might enhance search rankings, they entail stringent punishments and even site defacement if discovered. Some of the black hat techniques include Keyword stuffing, spamming and invisible text.

Types of seo

Some of the on page and of page optimization techniques might include:

1) Create a sitemap-a sitemap is pathway that directs the search engine such that it can scan your site swiftly and place more of awesome content on the search results page. Indexing programs evaluate new websites and subsequently adds them to the search results with regards to user queries.

2) Create awesome and contemporary content- posting awesome and attention riveting content will help garner significant number of visitors hence enhancing your traffic. You want to adorn your content with appropriate images and linguistic strategies to capture the attention of visitors.

3) Proper keyword positioning- there is a rather common misconception that keywords don’t play a major role in search rankings and SEO. This is false, some search engine are known to can punish a site that misuses its keywords.



A Comprehensive Look At Search Engine Optimization

Search engine optimization, popularly known as SEO implies various methodology of strategies. It simply involves methods and strategies used to increase the measure of guests to a site by getting a high-ranking placement in the search results. These include Google, Yahoo, Bing, and several other search engines.

It is basic practice for Internet users and clients to not navigate pages and pages of search outcomes, so where a website positions in any search is crucial for coordinating more traffic toward the website. The higher a site actually ranks in organic search results, the higher the chance that a visitor will visit that particular site.
Visit here for more info.

All major web indexes, for example, Google, Bing and Yahoo have essential search results, where pages and various other contents, like local listings and videos are demonstrated and positioned depending on what the web crawler considers most appropriate to clients. Payment is typically not included, as it’s the case with paid search ad.

What Search Engines Are Looking For

Search engines need to carry out their tasks as best as could be expected by referring users and clients to sites and content that is most appropriate to them. So how is this appropriateness decided?

  • Content: Is controlled by the topic that is being given, the content on the page, and the titles and illustrations that are given.
  • Performance: How quick is your site and does it work appropriately?
  • Authority: Does your webpage have adequate stuff to link to or do other authoritative sites.
  • User Experience: How does the site look? Is it simple to explore around? Does it look safe? Does your site have a high bounce rate?

Can I do SEO for myself?

Apparently, the world of SEO is intricate; however a great many people can easily comprehend the basics involved. Indeed, even the slightest knowledge can have a major effect. Free SEO training is generally accessible on the web. Merge this with a little practice and you’re absolutely well on your approach to becoming a pro.

Thus, depending on time availability, your readiness to learn, and the difficulty of your website(s), you may decide to pick a SEO specialist to handle things for you.

Google Adwords

Google Adwords is a Marketing System invented by Google with the aim of helping Google's Clients market their Products and Services in the Google Search Engine and other affiliate sites through the use of placed text ads that appears when Internet users search for related phrases and keywords.

Since its introduction, Adwords have become Google's main source of revenue, accounting for a total sum of $43.7 Billion in the year 2012. To learn more about Google's Adword revenue in the year 2012. Google Adwords operate on a Pay-Per-Click basis. (PPC) An Advertiser using Google Adwords gets to pay for each Independent click on his/her Published Adword. To learn more about Pay-Per-Click (PPC) click here.

Advertisers identify the Keywords and Phrases they want to bid on, create Groupings of these keywords, set the limit they intend to spend per day then submit the request. Google on its own part publishes the Keywords/Phrases in an online auction referred to as Ad Campaign. A single Auction gets run as much as millions of times to Google Search engine users until the Advertiser reaches the set limit of his Cost-Per-Click(CPC) To learn more about Cost-Per-Click(CPC) go online here.

All Adwords Ad Campaigns are eligible to be shown on Google's search engine, however Advertisers have the option of enabling their Ad Campaigns to be shown to Internet Users on Google's Partner Platforms like AOL Search Engine, Netscape and

In order to help Advertisers achieve maximal use of Google Adwords feature, there are numerous Search Engine Marketing Agencies that offer Google Adwords Account Management as a Business Service. The aim of this Business service is to maximize the potential of the Google Adwords and enable Big Companies reach a Global Audience. One of the major benefits of Adwords is that it allows you to target Audience from a particular location or city. To learn more about how you can use Google Adwords to target Internet Users from your City, Click here.

The Benefits of Search Engine Marketing

If you’re a small business or a startup, you may be wondering what the best way is to get your name out there to start generating some business. You may have the best product or service in town, but if nobody can find you then it won’t do you too much good. By clicking here, you can find a company that can help you use search engine marketing to your advantage and begin generating traffic to your website that you never knew existed.

What is Search Engine Marketing

Search Engine Marketing is also known as SEM. This is a form of marketing that uses search engines like Google, Yahoo and Bing to increase your online presence. By using a company that has mastered the art of SEM, you can sit back and focus on your business instead of worrying about different marketing strategies that may lead to dead ends. Click here to find out how you can get started today.

Why Does it Work?

You may remember the old days of the yellow pages and how people paid top dollar for ad space so they’re business would be noticed. Now, these phone books are obsolete and people turn to the search engines to find the products and services they’re looking for. All over the world, people are typing in specific keywords and phrases every second. They’re looking for your products and services, but if you’re not on the front pages of the search engines, the chances are slim that they’ll have the opportunity to choose you.

What an SEM Company can do for you

Visit here to find a company who has been working in the SEM industry for years and knows how to find the best keywords possible for you to utilize. They use methods specifically designed to track where the most traffic is going and lead it directly to your website.

Looking for a great SEM company to help you rise to the top?  Visit our friends at Marketing Heroes for awesome SEO!

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The Right Ads

With Facebook ads, not only can you properly market your business, you can reach out to more people on the major social network site as well. Due to the sheer number of people who are on the site, you are going to reach a number of people you would otherwise never reach, through other source of marketing or ads, simply by placing the right Facebook ads on the web. So, whether you are a new business that is trying to draw in new customers, or you are an established business that is trying to promote a new product or a new sale, you can do so with the use of the right ads.

When you are deciding how to go about placing Facebook ads, not only do you have to consider your target audience, you also have to consider the right company to do the work and to build the ads for you. When buying ads, make sure you go to the right company, and that you work with the right people, if you wish to ensure your ads are not only going to pay off, but are also going to reach the right people when you do choose to put them on to Facebook.

If you are interested in buying Facebook ads, or learning how they can benefit your business through the power of online marketing, click on this link. Here you will find out what you can do, how to promote yourself, and how to make your business grow through the power of social media market. There are no many methods of marketing which will do more for your business than what social media marketing can do for you. Click here so you can get your ads, and so you can have them placed on the right pages on Facebook.

Tips on Social Media Marketing

Want to market your business and you have no idea on how to do it? The solution is social media marketing which can help you in creating a brand identity, communicating with key audience and creating brand awareness.

The following are marketing tips using social media.

1.Listen to your audience.
Read what interests your audience most and join discussion with them. Listen more and talk less as this will help you learn your audience needs faster.

2. Offer valuable and quality information.
This includes offering your customers with relevant information that they will find interesting and helpful to them. I suggest you sign up a social administrator who is well conversant with your brand. Avoid negative information about your brand or business unless when you are stating the disadvantages of it.

3. Always plan and focus.
Know your audience and target them. Focus and specialize on building a strong brand as this will give you higher chances of success.

4. Share links.
Link your content with outside sources of information that your audience will enjoy reading. This will help in building a good and trusted relationship that will make your audience rely on you and they too can provide you with other links.

5. Influence your audience.
Find quality audience that is likely to be interested in your brand and build a relationship with them. Ask them to share your content with their followers and this will make your brand or business being known by many people.

6. Know your competitors.
Look for competitors who have used a social media that have worked well for them. Use the same social media and use it better by being unique.

7. Acknowledge your audience and be accessible.
Respond to every person who reaches you and acknowledge them. Followers will tend to replace you with your competitors due to lack of being available. Let your audience access you quickly and participate in conversation for content published.

Always use social media marketing to promote your business or brand. Medias such as Facebook, Twitter and YouTube are easily accessible by many people and used worldwide.