Google Adwords is a Marketing System invented by Google with the aim of helping Google's Clients market their Products and Services in the Google Search Engine and other affiliate sites through the use of placed text ads that appears when Internet users search for related phrases and keywords.
Since its introduction, Adwords have become Google's main source of revenue, accounting for a total sum of $43.7 Billion in the year 2012. To learn more about Google's Adword revenue in the year 2012. Google Adwords operate on a Pay-Per-Click basis. (PPC) An Advertiser using Google Adwords gets to pay for each Independent click on his/her Published Adword. To learn more about Pay-Per-Click (PPC) click here.
Advertisers identify the Keywords and Phrases they want to bid on, create Groupings of these keywords, set the limit they intend to spend per day then submit the request. Google on its own part publishes the Keywords/Phrases in an online auction referred to as Ad Campaign. A single Auction gets run as much as millions of times to Google Search engine users until the Advertiser reaches the set limit of his Cost-Per-Click(CPC) To learn more about Cost-Per-Click(CPC) go online here.
All Adwords Ad Campaigns are eligible to be shown on Google's search engine, www.google.com however Advertisers have the option of enabling their Ad Campaigns to be shown to Internet Users on Google's Partner Platforms like AOL Search Engine, Netscape and Ask.com
In order to help Advertisers achieve maximal use of Google Adwords feature, there are numerous Search Engine Marketing Agencies that offer Google Adwords Account Management as a Business Service. The aim of this Business service is to maximize the potential of the Google Adwords and enable Big Companies reach a Global Audience. One of the major benefits of Adwords is that it allows you to target Audience from a particular location or city. To learn more about how you can use Google Adwords to target Internet Users from your City, Click here.