As you may already know, Google AdWords are not only ads that appear after introducing Keywords in the most popular search engine, it is a whole ecosystem that span online properties and a diverse variety of media. Based on a set of keywords, you can bid for your products or services to appear in different targeted outlets, I will mention where your ads can appear next:
- Display Network of Google AdwordsYou will be able to appear in more than 1,000,000 placements. Some examples of this are: Google Maps, Google Finance, Blogger, YouTube, Gmail, Apps, and Videos.
- Search NetworkGoogle Search, Google Maps, Shopping, Groups, Search Partners (who own digital assets Google doesn't own.) This is the hammer in Google's arsenal since most of its revenue come from it and it is considered as the core of its business. The Search Network is considered as an effective medium for advertisers and many small, medium and large businesses depend upon it to make great profits, day in and out.
- Video YouTube and Google Video Network. It is a category on its own since Video has exploded in the last few years and it is the preferred way for a new generation to consume information and entertainment, if given a choice.
- Search Network with display select This Google Adwords option is a mixture of using both the Display Network along with the search network. The result of this is reach in selected sites and digital venues and assets such as: Videos, Gmail, Google Finance, YouTube, Blogger, Apps, and Google Maps.
As you can see, there is a healthy amount of choice when it comes to reaching your audience with Google Adwords, which can be local, national or global. It is of the utmost importance to remember campaigns should be part of a value chain where your audience receives exactly what they are looking for. In the short and long run this will lead to more sales, repeat sales, and of course, satisfied customers.